For the UO team competing in the National Student Advertising Competition- a major touchpoint for the UO Ad Department as it presents itself to the world at large- I lead a full scale rebrand, including a rename to simplify things, multiple design concepts, merch, and more-- all identity work and initial concepting led by me, with extra support from our creative team on the details (shoutout Audrey Baughman for the awesome 'sticker' designs) and social executions made in collaboration with our social team. There's so much more to come and to show from this identity and I will put more on this page in the future but for now I'm deeply proud of the work and excited to to share it.