Translating complex ideas into easy engagement.

Over the course of my time working as a Global Programs Assistant (GPA) with the University of Oregon's Study Abroad department, or GEO, I was able to exercise my marketing skills on a stage larger than I had ever had before, and worked to driving applications, help students understand the hard concepts of study abroad like financial aid, and more through various mediums.

While at GEO, I:

• Created a wide collection of short-form social videos, showcasing students and faculty answering questions about everything from "What did study abroad do for your career?" or "What's it like in Oviedo, Spain?" featuring engaging motion graphics and subtitles that matched the voice of GEO's brand
• Made materials for and helped with driving engagement in an on-campus way, via yard signs and tabling
• Worked as an advisor to consult students who had study abroad questions
• Helped the larger communications and outreach teams to drive student engagement in new or effective ways, like student organizations and email quizzes Or

I also made a short film in collaboration with GEO and World Athletics-- read more about it here, or see a sample of GEO's Instagram (though I haven't been involved with the feed in a long time) below:

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